Sherrill’s ‘Get It Quick’ program promotes domestic capabilities

Sherrill’s ‘Get It Quick’ program promotes domestic capabilities

The North Shore cocktail table by CTH-Sherrill Occasional, is another of the items available through the Get It Custom, Get It Quick program.

HICKORY, N.C. — Sherrill Furniture is utilizing and promoting its domestic capabilities to get product into the hands of its customers — designers and retailers alike — a lot more quickly.

The “Get It Custom, Get It Quick” initiative offers more than 450 custom case goods from four of the company’s designer brands that can ship within four to six weeks of the time of order. The four brands are Hickory White, Lillian August, Mr. & Mrs. Howard and CTH-Sherrill Occasional.

“This is probably something that you have not seen us do before, which is cross merchandise between the brands,” said Cindy Hall, vice president, case goods merchandising, of the program’s ability to help customers more easily search the lines for specific categories. “We are trying to cross merchandise and give customers what they are looking for.

“We really need to leverage across all our brands because people are wanting nicer goods than they have had in the past,” she added. “And they are willing to pay to get it.”

On the website,, customers can use a filter to do a search by both brand and category. Product categories shown under the filter tool include dining tables, bar tables, entry tables, console tables and side tables as well as desks, mirrors, bookcase/étagères, buffets and credenzas, cabinets , chests dressers and cocktail tables.

In addition to more than 50 finish options, pieces also can be color matched by providing the name, number and color chip with an order. Items such as dining tables also can be sized to order, allowing customers to receive something that is suited to a specific room in their homes.

Officials note that the program is a way to help communicate its capabilities — including quick turnaround time on custom orders — as a domestic manufacturer.

“Since the pandemic hit, lead times on many categories of home furnishings, including furniture, have increased to 18 weeks or more due to long supply chains or a dependency on factories in Asia,” said Dax Allen, vice president, marketing. “Sherrill Furniture’s commitment to local manufacturing and American-made furniture enables us to deliver custom case goods to anywhere in the U.S. in just four to six weeks.”

Added Patrick Foster, vice president, sales for Hickory White: “Customers need products quickly. With factories based in North Carolina, we have the ability to deliver quality, custom-made in the U.S. products quickly. This gives us a competitive advantage over our competitors that manufacturer overseas.”

The Hartwell dining table by Hickory White is among the items showcased through the Get It Custom, Get It Quick program offered by Sherrill Furniture.

The program is similar in nature to Sherrill Furniture’s new Your Home, Your Office collection. As seen on, this showcases more than 100 domestically made home office pieces available through seven of the company’s brands including Sherrill Furniture, Whittemore Sherrill, Hickory White, Mr. & Mrs. Howard, Precedent, Lillian August and CTH-Sherrill Occasional.

The program also helps consumers find new and creative ways to utilize different pieces in the home, including using a console behind a sofa as a desk.

“Only under the Sherrill Furniture family of brands can you find this vast and diverse offering for home office in one place,” said Johnny Suddreth, vice president, sales at Sherrill Furniture. “Our product assortment covers both traditional and transitional pallets, and offers numerous customization capabilities, a combination that truly inspires and empowers one’s creativity.”

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