Restonic renews mattress licensing partnership with Biltmore

Restonic renews mattress licensing partnership with Biltmore

Restonic’s Ron Passaglia, left, and Julia Rosien with Biltmore executives Donnette Miller and Tim Rosebrock in front of the Biltmore House.

BUFFALO, N.Y. – Top 20 bedding producer Restonic announced that it will continue its licensing partnership with Biltmore, one that it started in 2018. 

Restonic said the partnership will continue “into 2021 and beyond.” That partnership has led to the development of three mattress lines under the Biltmore banner: Biltmore, Biltmore Reserve and Biltmore Luxury. 

Celebrating the legacy of gracious hospitality at Biltmore created by George and Edith Vanderbilt — and the importance of a good night’s sleep — the mattresses have been positively received by retailers throughout the United States, officials said. 

“Restonic is our ideal partner: the brand, the quality of the products and, of course, the people,” said Donnette Miller, director of licensing for Biltmore Licensed Products. “With a strong focus on excellent customer service and satisfaction, our business goals and history of reputable service align on all levels. It was very important to Mr. Vanderbilt to extend comfort and hospitality to his guests and our partnership with Restonic has allowed us to do that with consumers across the country.” 

“We are honored to continue our partnership with Biltmore and bring Vanderbilt quality and comfort into people’s homes in the form of an exceptional night’s sleep,” added Ron Passaglia, Restonic’s president. “Julia Rosien, our vice president of brand and digital marketing, has created a digital, storied relationship between the two brands, affording retailers a strong, sustainable path to success in retail sales. It’s especially rewarding to work with a partner that understands the importance of heritage as well as the ever-changing dynamics of today’s consumer.” 

Since the launch of the program, the mattresses have reflected Biltmore’s commitment to timeless, classic and sophisticated designs with the cutting-edge technology today’s consumers demand. Biltmore’s audience mirrors Restonic’s demographic targets, consumers between the ages of 35 and 65 who invest in quality and lasting products, officials said. 

Biltmore is a lifestyle brand with a history that encompasses furniture, lighting, accessories, area rugs and wall décor, and it is a strong performer on retail floors, its brand partners say. 

The Biltmore mattress collections by Restonic draw design elements from the 250-room Vanderbilt chateau in Asheville, N.C., which opened on Christmas Eve 1895.

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