King Koil places three collections with Best Mattress
AVONDALE, Ariz. — Mattress manufacturer King Koil has secured placement of three of its best-selling collections at Best Mattress, which has 22 locations across Nevada and Utah.
This is the third major retail partnership for King Koil in the past quarter.
The new assortment will include Smartlife Mattress by King Koil, the Luxury collection and the Intimate collection. Retailing from $999 to 4,999 in queen, Best Mattress will merchandise the new assortment in all of its retail locations.
“For more than 25 years, Best Mattress has served residents in Las Vegas and Utah with quality mattresses at a variety of price points to help its local community sleep better, feel better and work better,” said David Binke, CEO of King Koil. “We look forward to beginning our relationship with Best Mattress and are looking forward to a successful partnership for years to come.”
Designed to adjust to body shape, weight, sleep position and consumer preferences, Smartlife Mattresses use a scientific algorithm that powers smart cells to adjust the beds automatically to fit each consumer’s unique needs. The collection will include an in-store video that loops on a high-definition screen mounted above the bed to help consumers understand the system’s technology.
Featuring top-of-the-line materials, the Luxury collection offers consumers temperature regulation and premier support with encased coils, gel memory foam and Tencel fibers.
The hand-tufted Intimate collection features a variety of high-end performance foams and natural filling materials that are blended with the company’s proprietary coil system and a layer of micro-coils.